ExpertView Blog


Four of Australia’s national franchise real estate groups have been secured by, the national industry- owned property portal.

LJ Hooker and Raine & Horne groups nationwide are now feeding their listings to the site, in addition to the recent introduction of Belle Property in NSW, QLD and SA and the Ray White group nationally just over 18 months ago. These franchise agreements have added an additional 40,000 properties for sale and lease to be listed on


General Manager, Petra Sprekos states that “these agreements not only demonstrate’s position as a growing, national portal but more importantly, fulfilling a commitment to providing property seekers with a wide range of listings within a clean and rich user experience”.


Over the course of 2014, various product and technological initiatives have also been implemented by to enhance property seekers’ user experience, and increase the success of agents and their customers listing on the site. Raine & Horne Business Support & Development Manager, Greg Oddy, states that “ has been one of the longest-operating portals in the real estate industry, and refreshing our data has allowed Raine & Horne to continue its increasing focus on a digital-first strategy”. Sprekos states that she isn’t surprised by the receptiveness of these distinguished real estate brands to get on board. She explains that “being industry-owned, our product offering is agent focused and we are very committed to ensuring there is a stronger industry owned alternative to the larger media owned portals”.


With access to nationwide content, an audience of thousands of active property seekers, and affordable pricing structures, is clearly making moves in positioning itself as a competitive and lucrative solution for agents, therefore putting it in great stead for the New Year.


About is owned and operated by the Real Estate Institute’s across Australia. is the third-largest portal in Australia and has over 320,000 properties online in residential, commercial, businesses and holiday rentals categories.

 MEDIA COMMENT: General Manager, Petra Sprekos: (03) 9205 6623 or 0413 029 165

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